Search below for resources covering the intersection of climate engagement, social science and data analytics.
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Rural Nebraskans are concerned about extreme weather and climate change but aren’t convinced about proposed climate solutions. 59% of rural Nebraskans agree that we have a responsibility to future generations to reduce the effects of climate change. 55% of rural Nebraskans are concerned about severe droughts. 52% of rural Nebraskans recognize that human activity is contributing to climate change.
The majority of Texas voters recognize that climate change is happening, and pluralities say that the state government and businesses aren’t doing enough to address it. 62% of Texas voters recognize that climate change is happening, while just 23% deny it. Texas voters are more than twice as likely to say that the state government is doing too little to address climate change (41%) as to say that the state government is doing too much (16%).
Since 2012, global warming acceptance and worry have increased faster among younger Americans aged 18-34 compared to older Americans. More young adults today accept that global warming is happening (+13% points from 68% in 2012 to 81% in 2022) and already harming the U.S. (+24% from 40% in 2012 to 64% in 2022). Further, conservative Republicans consistently remain the least worried—the gap in worry about global warming between liberal/moderate and conservative Republicans has grown by 7% points in the last decade (from a difference of 32% points in 2012 to 39% points in 2022) and 12% points in the last five years (from a difference of 27% points in 2012 to 39% points in 2022). There is also increased political polarization in climate policy support over the last five years—conservative Republicans are much less supportive of funding research into renewable energy today (52% in 2022) than they were in five years ago (71% in 2017), and the difference in support between liberal/moderate and conservative Republicans has grown by 10% points (from a difference of 15% points in 2017 to 25% points in 2022). These findings and more come from the latest release of Climate Change in the American Mind (CCAM) data and the update to interactive data visualization tool, the CCAM Explorer. The data and tool include two additional years of public opinion about climate change (2008-2022) and enable anyone to explore Americans’ beliefs, risk perceptions, policy support, and behaviors over time and by different demographic groups.
Arizonans want additional investment on top of the Inflation Reduction Act to boost clean energy in the state, and overwhelmingly believe that the clean energy transition will benefit the state economy. 72% of Arizona voters agree that using more clean energy like wind and solar would create quality jobs and strengthen Arizona's economy. 66% of Arizona voters agree that using more clean energy like wind and solar would save Arizona families money. Majorities of Arizona voters say that the state should be using more energy from solar (74%) and wind (59%), while few want to see the state use more energy from fossil gas (15%), oil (13%), or coal (10%).
Climate change was one of the top reasons why AAPI voters supported Democratic candidates in the midterms. Climate change and the environment is the issue area that AAPI voters were most likely to say was a reason to vote for Democrats in the midterm elections (64% said this, compared to 61% saying “quality health care and prescription drugs”, 60% saying Roe v. Wade, and more).
Voters are worried that climate change will increase the cost of living, but have hope that the expansion of renewables will bring down energy costs. 69% of all likely voters believe that climate change effects will increase costs for consumers. 70% of Americans believe that expanding renewable energy production, like wind and solar power, will bring energy costs down (including 88% of Democrats and 53% of Republicans).
The majority of Americans rate climate change as an “emergency,” and Americans lean in favor of providing aid to help poorer countries deal with the climate crisis. 59% of Americans recognize that human activity is causing climate change, while just 24% deny that humans are causing it. 54% of Americans rate climate change as an “emergency”.
High cost and charging logistics are the biggest concerns holding non-EV owners back from buying or leasing a plug-in hybrid or electric vehicle (EV). Three in five Americans cite high-purchase cost (59%) and difficult logistics (58%) as the reason for not considering an electric vehicle in the next two years. The next tier of worries include maintenance cost (36%) and vehicle performance in very hot or cold weather (33%). Few non-EV owners (18%) have no concerns about purchasing or leasing an electric-only or plug-in hybrid vehicle in the next two years. Two in five non-EV owners would be encouraged to buy or lease an electric vehicle if they had access to free public charging stations (41%) or fast public charging stations (39%). Many would also be nudged to consider these vehicles if they could charge their vehicle at home (37%). Following these charging concerns, government subsidies (36%) and access to workplace charging (18%) may promote EV ownership among those who don’t own these vehicles. Still, 42% of non-EV owners feel that none of the listed incentives would encourage them to consider a plug-in hybrid or electric-only vehicle.
2022 Trusted Messengers Study: The Annual Study of Who Americans Trust On Social and Societal Issues
Americans seek the advice and opinions of people they trust for information on key social issues—those they deem honest, consistent, informed, and unbiased. Americans most overwhelmingly trust to the people closest to them (spouse, friend, family), as well as experts (doctors, scientists, accredited professionals) and news messengers. This resource describes some key communication lessons, given these truths. First, pick your messengers carefully. Second, meet your audience where they are along the knowledge journey. Third, leverage trusted messengers to develop the creative strategy, not just activate it. Fourth, use the outer circle to influence the inner circle. This report describes these lessons in more detail.
Most Louisianans recognize climate change and say it’s important for their elected officials to work on addressing it. Proposals to incentivize U.S. manufacturing over imports from high-polluting countries are overwhelmingly popular. 59% of Louisiana voters say that it’s important for their member of Congress or legislator to work on addressing climate change. 66% support a “border carbon adjustment” that would charge a fee on imported goods from foreign countries based upon the amount of carbon pollution they produce when making those goods. 68% say they would be more likely to support a candidate who favors climate policy that rewards U.S. manufacturers while penalizing high carbon polluting imports.