Upcoming Webinars
Policy in Plain Terms 201: Adapting to Your Audience
In this interactive 201 training, participants will explore how different audiences interpret policy, climate, and organizing language based on their experiences, values, identities, and relationship to advocacy work.
Deep Canvassing 101
This training will help you understand what deep canvassing is (and isn’t), where it comes from and the roots of it, key skills and components for success, and case studies around how it has been used successfully in the climate movement to-date.
The Lab’s Clean Energy Deep Dive
Join us for our Clean Energy Deep Dive, a quarterly peer learning space where we spotlight the latest campaigns, and exchange insights and resources on what Lab members are working on to advance an equitable clean energy transition.
The 101 on One-on-Ones
In this training, we will demystify the one-on-one process, explore how one-on-ones can connect and deepen your outreach and leadership development strategies. and put our learnings into practice to learn from others and receive feedback on our approaches.
Digital 101: Content Strategy and Planning
In the first part of our Digital 101 series, we’ll walk you through the most important things you need to know to build a powerful digital program with a winning strategy and solid plan.
Digital 101: Email and SMS
In the second part of our Digital 101 series, we’ll go over the basics of strong email and SMS programs.
Digital 101: Social Media
In this final session of our Digital 101 series, we will dive into understanding the changing social media landscape and key pieces to building a strong social media presence.
Webinar related resources
Resources marked are not publicly available. Please contact the authors before sharing their findings outside of the Lab.
Building a Ladder of Engagement for Youth
Young people bring critical perspective, expertise, and energy to our movement spaces -- but traditional organizing and mobilizing structures can leave them feeling undervalued, tokenized, or burnt out.
How do we design ladders of engagement that truly support youth leadership development within our climate organizing work?
Participants will leave this Lab training with:
• Evidence-insights into the challenges and opportunities of youth climate organizing
Blending online & offline organizing tactics
Are you looking to build digital and in-person organizing tactics that will support your organization or local group in your long-term strategy? Join us for an exclusive training session on the integration of online and offline organizing tactics; a strategic approach designed to amplify impact and engagement across diverse channels.
• Discover the significance of leveraging both digital and traditional organizing methods and tactics to effectively achieve long-term goals.
Polling 201: utilizing public opinion research in your communications campaigns
Do you have an understanding of the basics of public opinion research but want to gain more concrete guidance on using polling to aid in persuasive communication campaigns? Join the Climate Advocacy Lab and the Environmental Polling Consortium for this interactive webinar. Building on our Polling 101 sessions, this webinar will: - Demonstrate how polling works as a movement tool; - Demonstrate how to use polling to inform communications strategies; - Provide key lessons from polling on the Inflation Reduction Act; and - Answer any questions participants have!
Transforming the Rural Narrative on Climate Solutions
Join the Rural Climate Partnership for a presentation on how we can use a benefits-forward narrative strategy to connect with rural people. Together, we'll explore 5 narrative keys that allow communicators to reach across cultural differences and avoid culture war frames to connect on shared values.
Pushing for Energy Justice with Fairbanks Climate Action Coalition: Community Organizing Lessons from Alaska
The Fairbanks Climate Action Coalition (FCAC) is working to advance a Just Transition away from fossil fuel extraction and towards renewable energy and a regenerative economy in interior Alaska. For several years, FCAC’s Renewable Energy Working Group has been organizing around their local electric utility cooperative, Golden Valley Electric Association (GVEA), to support more generation from renewable energy sources and energy justice initiatives and decarbonization of electricity. FCAC’s organizing efforts have supported more pro-renewable candidates to be democratically elected to the GVEA’s Board of Directors and pushed the utility to consider community solar projects and on-bill financing. A major win came in June 2022 when the GVEA Board adopted a strategic generation plan including a commitment to close down one of their coal plants and pursue a large scale wind power project.
In this webinar, FCAC shares learnings from their Microgrant Report: Cooperative Opportunity: Clean Energy documenting the development of their campaign, sharing reflections on how their organizing structure led to wins, the challenges they faced, and the lessons that can be learned to succeed in future campaigns.
Plan a Winning Fly-in
Successfully meeting with policymakers requires a few key steps. The group trying to meet with their representative must select a priority issue (or issues), recruit the correct people (and a lot of them) to attend the meeting, properly schedule the meeting ahead of time, prepare the advocates in the room, and follow up with the representative’s office after the meeting. This webinar details all of these ingredients.
Insights from 76 Climate Persuasion Tests
Optimize your climate messaging with the surprising results and important guidance gleaned from 76 climate persuasion experiments, presented by the social scientists who collectively analyzed them. Individual studies come out all the time (and the Lab loves to let you know about all of them), but it can be difficult to piece together the big picture from all the data points. That’s why it’s so valuable when researchers occasionally comprehensively review and synthesize a whole body of studies, such as this combined analysis of dozens of separate climate persuasion experiments in the US from the last 10 years. The social scientists will also share insights from their review of research on reducing political polarization on climate.
Resilience Before Disaster Interactive Webinar
This interactive webinar covered the process of how this collaboration between environmental justice and labor forces was facilitated, how they built a shared vision around resilience, a rundown of the report's key findings, and a guided activity for how to apply the report's insights to participants' local communities and organizing work.
Making a Clean Energy Future an Equitable One
In this webinar, the Lab team is joined by the Regulatory Assistance Project to explore recommendations from the new report Energy Infrastructure: Sources of Inequities and Policy Solutions for Improving Community Health and Wellbeing.
In addition to the report, participants also learn from advocates across the country fighting for an equitable clean energy future. Contributing speakers shared their reflections and lessons learned from a variety of perspectives on what it takes to achieve energy equity, including how they're financing low-income solar, how they're growing solar through state-level policy, and how to work in strong coalition.
Contributing speakers include: Donna Brutkoski, Communications Associate, Regulatory Assistance Project; Yesenia Rivera, Director of Energy Equity and Inclusion, Solar United Neighbors; and Jacqueline Hutchinson, Vice President of Operations, People’s Community Action Corporation.
Webinar: Winning By A Landslide: How we won the Portland Clean Energy Fund (PCEF)
How did the alliance behind the Portland Clean Energy Fund (PCEF) move a visionary idea from concept to groundbreaking reality? In this webinar, the Climate Advocacy Lab was joined in conversation with members of the PCEF Steering Committee for an "under the hood" look at the campaign's insights, challenges, and lessons learned –– also captured in a new, interview-based report that captures the "anatomy" of the campaign. This campaign secured a landslide ballot measure victory in Portland in November 2018, establishing a multi-million dollar municipal fund that will address climate, economic, and racial justice by providing funding for renewable energy projects, job training and apprenticeship programs, and regenerative agriculture.